How do you follow up on one of the most unabashed and confident marketing campaigns by any makeup brand? That was the challenge presented to us in the 2019 Young Ones brief, and it was a challenge we relished. We opted to embody the concept of "extra"

for our campaign and came up with a solution that ended up securing us a spot on

the Young Ones 2019 finalist list. Perhaps the greatest achievement of my life,

aside from surviving four years in the Deep South.