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SPORTCLIPS
Student Work
GAME FACE
My biggest pet peeve is when guys don't bother with grooming. Ear hair isn't sexy for anyone! That's why I came up with this campaign - to help men see that there's more to a haircut than simply running scissors through their hair.
My initial goal was to create simple, yet eye-catching ads. However, I felt that the first round of creatives wasn't too successful and ended up looking a bit boring.
the print ad
the transit ad
the billboard ad
I decided to remake the ads and collaborated with a photographer
to get some nice studio shots.
I then redid the layout of the ads since the original art direction wasn't what I was aiming for with the campaign. The black-and-white aesthetic reminded me too much of funeral homes.
Photographer: Maddie Beyer
the print ad
the billboard ad
the outdoor ad
the banner ad
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