A vegetarian Hindu creates an ad for steak. No, it isn't the start of a bad joke, but rather a creative decision based on the desire to try something new. The goal was to challenge the stereotypical notion of manliness using a brand that would normally not be associated with it.

I chose this brand to push my limits and step out of my comfort zone. This project allowed me to tackle an important social issue while still creating a memorable campaign for the brand.